Bank Audi rolls out first time ever QR code campaign

Bank Audi, Lebanon’s largest bank in terms of both customer deposits and total assets, has long embraced technological advancements, integrating them into their services for the betterment of their customers. They are now turning to QR codes to accomplish this aim with a new interactive service. Bank Audi is the first bank in Lebanon to make use of the codes. The new service targets credit and debit cardholders. Customers can scan the codes which will take them to a mobile website that will let them customize their cards. That is…

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When two worlds collide

The use of QR codes is gaining traction in the print world. As technology evolves, the print industry is looking for ways that it can adapt and keep up with people’s interests. The two industries have been in conflict for many years and, for the most part, both have been unable to succeed over the other. As QR codes rise to prominence, a new line of thought is developing, one that suggests that technology and print can work together instead of competing against one another. The codes are becoming a…

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M-Commerce is on the move!

Companies that have online shopping sites are getting a major boost from mobile and social media. With the extremely high number of mobile phone users and the phenomenal number of Facebook users (not to mention Twitter, LinkedIn, Tribe, Yelp, Web 2.0 and countless others), companies are getting exposure all over the world. It is important to have a good marketing plan before going to advertise on a social media site; with thousands of other companies having the same idea, you don’t want to be lost in the crowd because of…

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