cheap advertising Archives

The importance of maintaining the use of QR codes in marketing campaigns

01/22/201201/22/2012 Jorge Gonzalez

Though studies are showing that only a small percentage of Americans have actually used QR codes, many mobile marketing experts are warning companies not to give up on the technology just yet, and that they should seriously consider working them into their marketing strategies for this year. The fact is that while the majority of Americans may not have used the barcodes yet, it doesn’t mean that they won’t do so in the future. Furthermore, the actual potential for the use of the technology is practically limitless. Data from Forrester…

Simple technology delivers a wealth of information at QUT

05/11/2011 Sam Lambert

Technology is at the cutting edge of innovation and leads the charge of human progress. Becoming synonymous with a number of industries, technology plays a vital role to the success of many ventures, whether they are public or private. Society has reached a point where the demand for more interactive technologies has grown too loud to ignore. This demand has led many businesses to adopt QR codes and mobile marketing to appease consumers. However, the codes are not limited to the field of business, as the Queensland University of Technology…

An ad campaign that will not drain your mighty wallet!

04/16/2011 Jesse Collins

Dynomighty Design, a company known for its innovative and whimsical products, has embarked on a new marketing campaign for the Might Wallet brand. The company is making use of QR codes as an inexpensive form of advertising. Traditionally, the costs of advertising have kept small companies away from TV spots. With QR codes becoming more popular, however, more companies are realizing how they can use mobile technology to offset the costs of ad space. Terrence Kellerman, president and designer at Dynomighty Designs, had been searching for a way to get…

QR codes going BIG in the U.K.

04/07/201104/20/2011 Stephen Vagus

The city of Lincoln in the United Kingdom is starting to follow the QR trend as the codes make their way to the City Centre where they will be featured in shop windows. The codes will be used to offer customers exclusive deals and discounts on merchandise. Many are finding the codes to be a better option for their promotional efforts than conventional advertising. For one, the codes are vastly less expensive than traditional advertising. They are also easily generated and printed. Lincoln is just another in a long line…

Free QR code generation released by Wolfram Alpha

04/05/201104/20/2011 Jennifer Goula

The complex computation engine known as Wolfram Alpha is now capable of generating QR codes. The codes created by the answer engine can be made to link to websites or and email address and can hold up to 7kb of data. They can also be printed to business cars and other materials. This additional feature comes as a response to growing interests in mobile technology. QR codes are rising to prominence as one of the most versatile tools for the distribution of mobile content on a massive scale. Companies are…