Tag: cell phone in usa

Apple iOS and Android hold 91 percent of the mobile market

L. Green
Apple vs Android mobile marketing

New Jumptap network data has shown that Apple iOS and Android, combined, comprise 91 percent of the mobile operating system market. This information is based on the over 95 million monthly users of the Jumptap network – a targeted mobile advertising firm – and shows that both types of OS achieved new records in January 2012. It was published within the company’s February MobileSTAT. Android managed to reach a 58.8 percent market share, while iOS came to a 32.2 percent level. On the other hand, BlackBerry dropped to its own…

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Increase in smartphones will cause growth in mobile marketing budgets this year

John Montgallo
M-Commerce growth

As the sale of smartphones is spreading like wildfire, marketers are responding by increasing their budgets to advertise and promote through various methods that use these mobile device as their primary channel. According to Digital Marketer, the top marketing newsletter online in the world, marketing via mobile phone is going to begin replacing more traditional methods that marketers use to reach consumers. Nielsen data says that an estimated 43 percent of cell phone subscribers in the United States have smartphones. However, even with this massive number of smartphones in the…

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Mobile privacy laws hot topic for senate

John Montgallo
Mobile Privacy Laws

The consumer protection subcommittee (of the Senate commerce committee) will be holding a hearing Thursday to discuss mobile privacy. Representatives from Apple, Google and Facebook will be there to speak as well as a representative from Common Sense Media. The consumer protection subcommittee will be discussing consumer privacy rights and discussing industry procedures for mobile data collection. Last week, Apple and Google faced tough questioning from members of the Senate Judiciary subcommittee about their company privacy policies. Representatives from both Apple and Google reiterated that customers have control over whether…

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