QR codes generate massive interest in mobile marketing campaign

qr code in the rain cebu airlines

The rainy weather was combined with quick response codes for this unique advertising stunt. If these QR codes actually worked as well as their creators have claimed, then this extremely clever mobile marketing idea may represent one of the most unique and successful uses for these barcodes that has been achieved, so far. The idea behind it was both quirky and gimmicky but it appears to have drawn the desired crowds. The mobile marketing campaign was created by Ogilvy & Mather Group. That firm spray painted streets in Hong Kong…

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