Castrol brings their new motor oil to life with augmented reality

Castrol Augmented Reality Campaign

Augmented reality technology will be a part of a new marketing campaign coming from Castrol, the world’s leading provider of engine lubricant. The campaign will be focused around promoting the new Castrol Magnatec product, which offers engine protection by implementing a system of complex Intelligent Molecules that stick to an engine’s components, hence its name. Castrol is the first motor oil company to make use of AR, but if the campaign is successful, they are unlikely to be the last. Initially, Castrol will be implementing AR in their nationwide roadshow,…

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