Are traditional QR codes threatened by dots in three colors?

Picapicamera app

These basic mobile barcodes may prove more popular among consumers. Casio has launched their latest iPhone app, called the PicapiCamera, which could put the future of QR codes at risk, if its “visible light communication technology” catches on among consumers more effectively than its predecessor. Though this new form of barcode is much more simplistic, if it is actually used, it may prove more attractive. Marketers love QR codes for their ease of use, vast potential, and inexpensive nature. However, consumers haven’t been catching on with their use half as…

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