A new report reveals that mobile gamers are a “lucrative, untapped audience for brands.” Newzoo has collaborated with Activision Blizzard and released a new mobile games report called “Betting on Billions: Unlocking the Power of Mobile Gamers.” The report outlines how mobile gamers are important to brands as they represent a lucrative and untapped audience and predicts that approximately 2.4 billion people will play mobile games this year. Mobile gaming is the third most popular mobile app. According to market intelligence firm Newzoo, mobile gaming apps rank as the second-most-popular…
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Growth of mobile games in Southeast Asia is slowing, but remains strong
Southeast Asia is leading the way in the aggressive growth of mobile gaming Southeast Asia may be the world’s leading market for mobile games, but the market is showing signs of becoming more sluggish due to oversaturation. While more people in this region have been purchasing smartphones, the number of big-name mobile games has reached a point where smaller games are finding it harder to compete. Games like “Candy Crush Saga” and “Minecraft” have come to dominate the market, leaving little room for other games to thrive. Mobile games are…
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