Google has big plans for mobile advertising

Google mobile ads

Google intends to make its ads much better for Canadian mobile consumers Google has big plans for mobile advertising in Canada in 2015. This year, the company saw a great number of Canadian consumers begin using mobile devices in their daily lives. Next year, Google anticipates that people will become further obsessed with their smartphones and tablets, which may lead to new advertising opportunities for Google and its partners. Google’s Canadian division has been shifting its focus to be more mobile-centric in order to accommodate the changes in consumer behavior.…

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E-commerce set to boom in Canada, but not for domestic retailers

Canada Post e-commerce

Digital commerce is growing as consumers begin to shop online more regularly E-commerce may be set for a boom in Canada. Forrester Research has released a new report that shines a spotlight on the potential growth of digital commerce during the holiday season. Canada has been somewhat sluggish when it comes to e-commerce, with many of the country’s retailers showing only modest interest in engaging mobile and digital consumers. In Canada, only 6% of all retail sales are made online, but a growing number of Canadians are beginning to show…

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Tab brings new mobile payments service to Toronto restaurants

Toronto Mobile payments

Mobile commerce is gaining momentum among high-end Canadian restaurants Tab, a startup based in Toronto, Canada, has plans to bring mobile payments to high-end restaurants. The startup has already partnered with 18 of Toronto’s luxury restaurants in its endeavor to make expand mobile commerce and help businesses become more accommodating of mobile consumers. Mobile commerce is growing quickly throughout Canada as more people become reliant on their smartphones and tablets. Consumers are beginning to seek out businesses that offer mobile-centric services and tend to spend more on these businesses over…

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Tim Hotrons embraces mobile payments

Tim Hortons augmented reality game

Tim Hortons prepares to launch mobile payments initiative in US and Canada Tim Hortons has announced that it will begin accepting mobile payments at all of its locations in Canada and the U.S. The famed company is set to launch a mobile payments pilot project in December of this year, which will test the capabilities of the TimmyMe application. The app allows consumers to make payments from their mobile devices and is available for iOS, Android, and BlackBerry platforms. Tim Hortons is the latest in a growing number of restaurant…

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Canadians look forward to mobile payments

canada mobile commerce users

Mobile commerce continues to grow throughout Canada Canadian consumers are looking forward to what the future holds for mobile payments, according to a new survey from Rogers Communications, a telecommunications organization in Canada. Mobile commerce has been gaining a great deal of momentum throughout North America in recent years as consumers become more invested in their smartphones and tablets. Retailers and other businesses have been working to adapt to changes in consumer behavior by becoming more mobile themselves and embracing mobile commerce. Survey highlights expectations from Canadian consumers According to…

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