Tag: canada qr codes

QR code used by Canadian police to find killers

Stephanie Beck
QR code used to catch a killer

The hope is that smartphone users will identify an “important” witness to a teen’s murder. At a press conference, police in Gatineau, Quebec, Canada have released a QR code that they hope will give the smartphone using public the ability to help them to track down the killer of 18 year old Valerie Leblanc, whose body was discovered on August 23, 2011. The hope is that the quick response barcode will encourage people to view the sketch of a possible witness. Scanning the QR code will direct smartphone users to…

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Ontario Tender Fruit Producers Marketing Board labels product with QR codes

L. Green
qr codes on fruit produce

Canadian produce marketers take advantage of mobile technology for improved packaging information. Fruit from Ontario will soon be sporting a new kind of packaging feature, as the growers of tender fruit in that Canadian province include the use of QR codes in their packaging, to provide consumers with more information about the products they are purchasing. The Ontario Tender Fruit Producers Marketing Board has announced the creation and availability of a new website that can be accessed via URL or through a quick response code that is easily scanned with…

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Report shows 1 in 6 Canadian smartphone users scanned a QR code in December 2011

Sam Lambert
Tim Hortons Canada Day Mobile App

According to the recent comScore report called “2012 Mobile Future in Focus”, 53 percent of the smartphone owners in Canada have used their mobile device to complete in-store retail related activities. Among the most popular media trends involved QR codes, which have been rapidly taking off as near field communication (NFC) continues to drag its feet to get started and may still be a number of years from becoming mainstream. The report showed that among Canadian smartphone owners, 16 percent used their devices to scan a QR code during the…

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