NFC technology print ad partnership formed between RIM and Rogers

NFC technology Tags

This will allow magazine readers to be able to use their mobile devices to obtain promotional offers. NFC technology is considered to be the main alternative to QR codes and, when combined with print ads, it can provide the opportunity to smartphone users to gain the latest information with a simple tap of the device against the embedded chip. Research in Motion and Rogers Communication have now announced that this is their next direction. RIM and Rogers have come together with Crosscliq, a company out of Ontario, Canada, which is…

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NFC technology enabled print ad run for first time in Canada

NFC Technology Canada

A Canadian advertisement enabled with near field communication has been printed by the country’s providers. The very first ad featuring NFC technology has now been run in Canada in an effort to help boost the use of mobile payments within the country through the expansion of the awareness of the way that it can be used and the devices that are compatible with this format. The ads were run by a number of providers in the country in combination with Crosscliq. Crosscliq was hired by Rogers Communications, a wireless provider,…

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