Canadians may favor mobile commerce for holiday shopping

Canadian Mobile payments

Mobile commerce can make holiday shopping more enjoyable Canadian consumers may be looking to avoid going to physical stores during the 2013 holiday season, according to a new study from Pollara, which was conducted on behalf of PayPal Canada. The study suggests that mobile commerce has provided a reasonable alternative to traditional shopping experiences. Notably, through mobile shopping consumers would be able to avoid long lines at checkout as well as the other stresses associated with holiday shopping. Study shows consumers favor mobile platforms The study suggests that more than…

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Mobile commerce and payments to expand significantly in Canadian province

Manitoba Canada Mobile Commerce

Residents of Manitoba to experience a larger range of options on their smartphones. MTS (Manitoba Telecom Services, Inc.) has just announced that it has just entered into the first stages of a partnership with EnStream LP in order to enhance mobile commerce in Manitoba, and to bring secure smartphone payment technology to the province in 2013. This new technology is designed to help to boost transactions over smartphones and tablets. The partnership will provide MTS customers with the chance to take advantage of more of what mobile commerce has to…

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Augmented reality marketing advances in Canada

Astral Out-of-Home transit shelter

Astral Out-of-Home and Ad-Dispatch launch new augmented reality application Augmented reality is gaining traction as a marketing tool. Augmented reality marketing has shown itself to be somewhat successful due to its high level of engagement. Consumers have long showed favor for participating in marketing campaigns that are dynamic and appeal to their love of interactivity. Astral Out-of-Home, and outdoor marketing company, and Ad-Dispatch, a digital production company with a focus on augmented reality, have teamed to launch new applications that leverage the concept of augmented reality marketing. iRiS AR aims…

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Report shows 1 in 6 Canadian smartphone users scanned a QR code in December 2011

Tim Hortons Canada Day Mobile App

According to the recent comScore report called “2012 Mobile Future in Focus”, 53 percent of the smartphone owners in Canada have used their mobile device to complete in-store retail related activities. Among the most popular media trends involved QR codes, which have been rapidly taking off as near field communication (NFC) continues to drag its feet to get started and may still be a number of years from becoming mainstream. The report showed that among Canadian smartphone owners, 16 percent used their devices to scan a QR code during the…

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yStats announces release of its 2012 report for North American B2C E-Commerce

Marketing Statistics, a market research company based in Hamburg, has released its latest report, which look into the present of North American B2C E-Commerce, and speculates on its future. The title of the report is “North American B2C E-Commerce Report 2012”. Though it is focused primarily on North American data as a whole, it also examines trends that are specific to both the Canadian and U.S. markets. It zooms in on revenue figures, trends, leading product categories by popularity, and market shares, as well as online shoppers, internet users, and overall…

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