New report states QR codes not faring well with college students

QR Code Scanning

Archival Youth Marketing, a market research firm focused on the younger generation, has released the results of a new survey detailing how students view QR codes. QR codes have been growing in popularity amongst educators looking to engage tech-savvy students. These students, however, have yet to be won over by the blocky barcodes. Archival surveyed 534 students across 24 campuses throughout the U.S. and found that QR codes still have a long way to go before they find a place amongst students. Of the students surveyed, 81% were owners of…

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QR codes to help students find their way around Parkland College campus

QR Code Article

A new website has been built for new and returning students of Parkland College in Illinois. The website is designed to help students navigate the sometimes labyrinthian campus. The site was built by members of the Marketing and Public Relations departments at the school in an effort to help ease the tension of trying to find new classes. Keen to cater to the needs of students who are almost entirely reliant on technology, the site’s creators have opted to use QR codes to help guide students to the website. The…

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Brigham Young University Students Bring QR Codes to Campus

Two students at the Brigham Young University in Utah have found a new use for QR codes. Tom Johnson, a law student at the university, along with his sister-in-law, Emily Peterson, have been posting codes all over the campus. The pair has posted the codes in places they think will get the most attention from tech-savvy students. When scanned, the code reveals details about a flash mob event that will occur on campus. Flash mobs are a seemingly spontaneous gathering of people to act out a scripted scene or event.…

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