call to action on mobile ads Archives

Old Navy uses mobile ad campaign to bring consumers to the stores

12/13/201112/13/2011 John Montgallo

Old Navy has been using Pandora for a full-page and audio mobile ad that is designed to bring traffic into both the brick-and-mortar stores, but also their m-commerce website. According to Marci Troutman, who is not affiliated with Old Navy, but who spoke on the topic due to her expertise as CEO of Atlanta-based Siteminis, an increasing number of businesses are discovering the potential of mobile advertising on music, news, and other popular sites as a way to spread the word about a promotion, a new product, or a holiday…

Latest MobileSTAT from Jumptap shows boost in mobile call-to-action marketing

07/05/2011 L. Green

Jumptap’s experts on mobile ads have revealed the results of its most recent MobileSTAT report (which stands for Simple Targeting & Audience Trends), that shows that there is a change toward call-to action techniques in the latest mobile ads. The data was collected throughout May 2011, and it showed that it is common for mobile ads to be designed in order to create a call to action. The actual number of action-focused campaigns was 34 percent. The types of performance they encouraged included downloading or initiating a call, instead of…