QR Code Press

Augmented reality gains momentum in marketing sector

07/31/201307/29/2013 Stephen Vagus

Advertisers are beginning to embrace augmented reality more aggressively Augmented reality is beginning to become extremely important to the advertising industry. More consumers are becoming mobile; tethered to smartphones and tablets that soak up a great deal of their time. As consumers become more involved in mobile technology, traditional marketing campaigns are beginning to lose their clout. Advertisers are starting to feel the need to adapt to a changing marketing landscape and augmented reality may be the engine that propels the sector into a new era of consumer engagement. Blippar…

New augmented reality app seeks to dethrone QR codes in mobile marketing

08/19/201108/19/2011 Jesse Collins

QR codes have become the titan of the mobile marketing world. The codes have proven the simplicity of reaching a varied audience of consumers in the digital age. The rise of the mobile marketing industry owes much of its success to the codes and many advertisers are sure that the codes will be around for many years to come. However, a new mobile application seeks to dethrone the blocky barcode. To accomplish this ambitious feat, the app is making use of augmented reality technology. Augmented reality is nothing new to…