Augmented reality marketing stunt by Pepsi frightens Londoners

Pepsi Max Augmented Reality Bus Shelter

A bus stop marketing stunt has caused a commotion as AR tigers and aliens scare – and entertain – viewers. Typically speaking, the public transit system in London isn’t that frightening for morning commuters, but Pepsi decided to change that story through the introduction of its very unique and somewhat startling mobile marketing campaign based on augmented reality technology. Londoners who were waiting at a bus stop for their morning commute certainly weren’t bored. Through the Pepsi Max campaign at the bus stop, Londoners who were simply waiting for their…

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