QR Code Press

Augmented reality is saturating the world of art with new initiative from Yiying Lu

08/23/201108/23/2011 John Montgallo

Yiying Lu, an acclaimed digital artist based in Sydney, Australia, has unveiled her latest foray into the world of tech-powered art. Lu’s latest project seeks to spread the prevalence of interactive art. She believes that interactivity is the future of all artistic endeavors and will allow people to experience incredible masterpieces in a new way. Lu has worked with QR codes in the past, designing a number of fashion-related sketches that have been used in magazines. The project will be part of Lu’e Walls 360 company, which specializes in custom…

Vuzik unveils their latest AR development software that improved upon interactivity

07/03/201107/06/2011 John Montgallo

Augmented reality has come a long way since it was first developed in the 70’s. Today, the technology is seeing renewed attention as it becomes an integral part to several industries, including marketing and entertainment. Virtual worlds have always had a sort of allure, but these 3D creations have long been segregated from the real world, especially when it comes to terms of interactivity. Augmented reality is, so far, the only medium that bridges the gap between the physical and digital worlds. Despite this, most AR technologies only offer limited…