Advertisers are beginning to embrace augmented reality more aggressively Augmented reality is beginning to become extremely important to the advertising industry. More consumers are becoming mobile; tethered to smartphones and tablets that soak up a great deal of their time. As consumers become more involved in mobile technology, traditional marketing campaigns are beginning to lose their clout. Advertisers are starting to feel the need to adapt to a changing marketing landscape and augmented reality may be the engine that propels the sector into a new era of consumer engagement. Blippar…
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