Christmas m-commerce is to be three times bigger than last year

mobile devices christmas m-commerce

Faster smartphone internet speeds have made it possible for more U.K. shoppers to comparison shop and purchase. EE, a digital communications company based in the United Kingdom, has recently released its 4GEE Mobile Living Index, in which it has shown that the greater penetration of 4G throughout the country will help consumers to take part in Christmas m-commerce to such a degree that its figures will be three times greater this year than they were in 2012. This could result in a transformation of the overall holiday shopping experience for…

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M-commerce is still not being taken seriously by top companies

mobile commerce affluent

Leading businesses in the U.K. are failing to take advantage of this highly important channel. A study that has looked into the largest companies in the United Kingdom has discovered that they are often progressing in an weak or entirely wrong direction when it comes to m-commerce and appealing to consumers with smartphones and tablets. The study found that these large organizations are failing to take this channel seriously. It indicated that approximately 70 percent of mobile users in the United Kingdom are now owners of smartphones. Approximately half of…

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