In store mobile commerce becoming increasingly desirable to consumers

mobile commerce shopping

Shoppers are looking for the ability to use their smartphones while in brick and mortar stores. A new survey from International Council of Shopping Centers (ICSC) illustrates the appeal of in store mobile commerce to today’s consumers. Increasingly, shoppers are looking for the chance to use their smartphones, even while they shop in brick and mortar locations. The mobile shopping experience brings an additional level of personalization and information. As a result, consumers are looking to use those devices to further what they know about a product, brand or shop…

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