Though site visits are increasing, the number of conversions are falling. Branding Brand is an m-commerce platform company that powers many of the top brands and therefore has access to a tremendous amount of mobile social media efficacy and commerce data, such as conversion rates. It has discovered some interesting and surprising trends regarding marketing over this channel. Among the companies powered by Branding Brand’s platform are American Eagle Outfitters, GNC, Ralph Lauren, Anthropologie, Sephora, Timberland, West Marine, TigerDirect, Crate & Barrel, Dick’s Sporting Goods, and Steve Madden. The commerce…
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