Branded continues QR code marketing campaign QR code marketing has been a popular trend in the advertising industry for some time. The codes have been a part of Japan’s advertising scene for several years, but have only recently begun attracting attention in Europe and North America. Recently, the film industry has begun making use of QR code marketing strategies to reach out to a new generation of consumers who are inseparable from their mobile devices. Sci-fi thriller Branded, a film depicting a dystopian future where a conspiracy concerning marketing is…
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Sci-fi thriller Branded uses QR codes to connect with consumers
Codes remain rare in the film industry despite effectiveness as a marketing tool QR codes are popular marketing tools, but have rarely been used in the film industry. The codes are often considered powerful consumer engagement tools, but many filmmakers have chosen to avoid QR codes due to various reasons. A new sci-fi thriller titled “Branded” has taken QR codes as one of its marketing standards. The film is scheduled to release September 7 this year, but a number of trailers have surfaced which feature large amounts of QR codes.…
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