Sci-fi thriller Branded uses QR codes to connect with consumers

QR Codes

Codes remain rare in the film industry despite effectiveness as a marketing tool QR codes are popular marketing tools, but have rarely been used in the film industry. The codes are often considered powerful consumer engagement tools, but many filmmakers have chosen to avoid QR codes due to various reasons. A new sci-fi thriller titled “Branded” has taken QR codes as one of its marketing standards. The film is scheduled to release September 7 this year, but a number of trailers have surfaced which feature large amounts of QR codes.…

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