QR code marketing gaining ground in the entertainment industry

Branded continues QR code marketing campaign QR code marketing has been a popular trend in the advertising industry for some time. The codes have been a part of Japan’s advertising scene for several years, but have only recently begun attracting attention in Europe and North America. Recently, the film industry has begun making use of QR code marketing strategies to reach out to a new generation of consumers who are inseparable from their mobile devices. Sci-fi thriller Branded, a film depicting a dystopian future where a conspiracy concerning marketing is…

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