A North American company is now tucking the barcodes under the lids of its bottles. Crown Closures North America is grabbing hold of the mobile marketing potential offered by QR codes by printing the barcodes under each of their bottle caps in order to be able to provide a swath of information to consumers from a very limited space. The effort aligns well with the results of recent studies that have indicated that more consumers are scanning. A recent survey conducted by Pitney Bowes, for example, reported that in the…
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