QR Code Press

QR codes used by Emart in Korea to boost lunchtime sales

10/31/201210/30/2012 Jennifer Goula

qr codes shadow used to bring in customers

The response has been quite positive to “The Sunny Sale” campaign. Emart, a supermarket in Korea, has been struggling to boost its sales at lunchtime, until it came up with an innovative new way to reach consumers through the use of QR codes. The campaign has been called “The Sunny Sale” and is meant to bring more consumers through the doors. At the heart of The Sunny Sale, is a three dimensional sculpture, which has been placed in every major city that has an Emart location. Between the hours of…

Nissan leverages QR codes to sell cars after hours

08/09/201108/09/2011 Jorge Gonzalez

Japanese automaker Nissan is about to launch a new mobile marketing campaign using QR codes. The company has had trouble in recent months stemming from the Japanese earthquake and tsunami disaster, which led the company to cease production for several days. Instead of waiting for everything to return to normal, however, the company has embarked on a new initiative to boost sales in the U.S. using QR codes. Nissan has announced that all of their 2012 models will feature a code that will allow customers to do more than just…