bookstore Mobile commerce Archives

QR codes used for successful mobile commerce for book sales

08/20/201208/19/2012 Stephanie Beck

Co-op Bookshop makes the purchasing process easy with smartphone barcodes. The Co-Op Bookshop has used a pilot program with QR codes to better its techniques for selling university textbooks in shop windows, and has now launched the new and improved process to ten of its locations. By using the mobile commerce data from the trial, significant upgrades were made. In the initial test, the Co-op Bookshop in the Macquarie University store had a wall of QR codes displayed in its front window. When students scanned the barcode assigned to a…

Barnes & Noble takes the mobile commerce number 5 position

07/06/201207/05/2012 Stephen Vagus

Smartphone performance rankings for the bookseller move right up the ladder. The Barnes & Noble mobile commerce strategy has taken a turn in the right direction over the last two months as it places its focus on availability and, subsequently, witnesses the positive results of this effort. It has been steadily climbing its way up the Keynote Mobile Commerce Performance Index ranks. It is now sitting solidly within the number 5 position in those rankings, as its smartphone page loads within a rapid 4.98 seconds, and achieves successful loading over…