The brand has brought a number of trends together in its apparel-based promotional marketing. Bacardi Rum launched a new QR code apparel promotional campaign just in time for Paris Fashion Week and is bringing together a number of trends to complete its design. The quick response codes were combined with musician partnerships and streetwear collabs. Bacardi worked with producer Boi-1da and streetwear brand NAHMIAS to create a branded apparel line featuring a QR code that can be scanned. Anyone who scans the barcode will be able to listen to music…
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