Best Buy uses mobile marketing to sell big-ticket products

mobile marketing opportunity

Best Buy is using a targeted and location based mobile marketing campaign for big-ticket item sales. Electronics store chain, Best Buy, has announced that it will be using a mobile marketing campaign that will encourage the sale of large items such as a $1,900 television from Samsung, as a part of a targeted campaign. The electronics retailer is running a broad mobile advertising campaign within the iPhone Pandora app. It is targeting consumers with relevant offers through the use of location-based technology, in order to drive the sales in-store. According…

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