Social media marketing is now central to Super Bowl ads

Super bowl social media advertising marketing wearable technology

The commercials during this multimillion dollar commercial and advertising opportunities have huge digital components. Although it was clear that social media marketing had made a place for itself in the heavily viewed Super Bowl commercials, last year, this year’s story made it clear that this channel isn’t just a side note, anymore, but that it has become a central focus. The hope from advertisers is that the added influence will extend the benefit of the ad beyond 30 seconds. For many years, the Super Bowl has been the top American…

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