best practices for mobile marketing Archives

Research team works to create standard for mobile commerce

03/13/201203/13/2012 Jennifer Goula

The University of Technology Sydney’s Communications Law Centre (CLC) and Leadbolt, a web and mobile advertising business, have announced that they will be working together to create a standard for mobile commerce. According to professor Michael Fraser, the director of the CLC, this new partnership will help to provide support for important and timely research. He explained that “Technology is now moving so fast that government legislation and market regulation of the m-commerce industries are effectively some 10 to 15 years behind the market.” Fraser also highlighted the fact that…

Super Bowl mobile marketing experiment falls flat, despite massive amounts of money from advertisers

02/07/2012 Jorge Gonzalez

The 2012 Super Bowl has come and gone and while the show turned out to be a major success – as is the norm – the NFL’s somewhat ambitious mobile marketing experiment was not as popular with viewers as had been hoped. The yearly game is a major event for football fans, but it is also an opportunity for marketers to reach a huge number of people. Given the growing popularity of mobile marketing, advertisers had expected that QR codes would be well received. This was not the case, however,…

What this season has taught companies about mobile for the next holiday

12/17/201112/17/2011 L. Green

The holidays this year were the first time that mobile commerce played a notable role in the shopping experience, so this was the first time that businesses involved in that channel were able to try out new techniques and learn for future holidays. A webinar has already been planned that goes over the lessons that have been learned about mobile holiday shopping. It is an hour long and has been made available for free. It involved the participation of RSR Research, Carat, Kony Solutions, and Google, and followed the progress…