best mobile marketing Archives

Mobile marketing works but it’s often underestimated

11/29/201211/27/2012 Stephanie Beck

Consumers love and respond to the channel, but are under the impression that they don’t. The use of mobile marketing is picking up at a tremendous rate and consumers are highly enthusiastic and responsive to many of its various forms, driving mcommerce and offline shopping overall, but they are also under the impression that they don’t like it. Research has shown that smartphone and tablet users can’t get enough of this channel. The latest AdReaction report has just been released by the Dynamic Logic and Firefly units of Millward Brown.…

Mobile marketing techniques are starting to be identified for more steady success

10/20/2012 Jennifer Goula

Small Business Mobile ad success marketing

Companies and brands are starting to learn the ropes regarding what works and how. Though very few have suggested that mcommerce is already an important channel and that mobile marketing is becoming vital to the success of any business, it isn’t until quite recently that the right strategies have started to become identified to allow efforts in this environment to be successful with some consistency. Almost ten percent of money spent online is now coming from a smartphone or tablet device. Considering the size of that contribution, companies who are…

QR codes help mobile marketers to achieve a highly desirable goal

10/12/201210/12/2012 John Montgallo

QR Codes used in mobile marketing campaigns

Feeding instant gratification is a need for any marketing strategy, and barcodes suit that perfectly. If there’s one thing that mobile marketers know about consumers, it’s that instant gratification is always a win, and it is now being discovered that QR codes are helping to meet that need. These barcodes come with a promise that something appealing will occur right away. This is the concept of instant gratification and it is one of the most effective forms of mobile marketing that can be achieved. It can be extremely useful when…

QR codes are being scanned 96 percent more this year

09/22/201209/21/2012 Stephanie Beck

The mobile barcodes have taken off among European smartphone owners. A new comScore report has shown that the number of smartphone users in Europe who have scanned QR codes has increased by 96 percent over the same three month period (ending July 2012) in 2011. The research examined the impact and activity of mcommerce overall in the continent. It included the usage of QR codes in the five largest markets in Europe (Germany, France, the United Kingdom, Spain, and Italy). What it discovered was that three out of every four…

Mobile marketing campaign from Starbucks loved by consumers

09/17/2012 Julie Campbell

Starbucks Card Mobile commerce payments App

Smartphone users were drawn into locations across the country to earn their e-gifts. Starbucks brought in a new 12 Star Dash mobile marketing promotion that used points incentives to encourage coffee drinkers to download and use its app in order to earn e-gifts. The promotion was highly popular and ran from August 27 right through September 9. Throughout the promotion, Starbucks customers entered into a race to attempt to ear twelve stars within the designated promotion period. When enough stars were accumulated, they received a $5 digital gift. In order…