best mobile marketing practices Archives

EMS Internet launches new campaign to promote use of QR codes

02/15/2012 Stephen Vagus

EMS Internet, a marketing and web design company based in the UK, has launched a new initiative that aims to promote awareness of QR codes amongst consumers. In the past, the company had erected large QR codes around its office building. Now, the codes will go mobile, as they will be attached to a pickup truck. The company hopes that the code will attract attention and make people more familiar with the codes. The company is well versed in the use of QR codes so consumers will not have to…

Research from Scanbuy shows American marketers increasing awareness and adoption rates for QR codes

02/02/2012 Julie Campbell

Scanbuy, Inc., the company that developed the mobile barcode platform called ScanLife, has released the findings from their quantitative research that demonstrated the sizeable adoption rate and awareness of QR codes and other two dimensional barcodes among American marketers throughout a broad spectrum of industries. Respondents included over 100 marketers that represented businesses both large and small from industries ranging from retail to healthcare, and entertainment. It indicated that half of all key decision makers have already implemented QR codes as an element of their marketing strategies, and that an…

PRINT2D launched new education initiative to help companies understand how to use QR codes effectively

01/22/201201/22/2012 Jennifer Goula

As businesses grow increasingly interested in mobile marketing, some have been having trouble incorporating QR codes successfully into their marketing plans. At a glance, QR codes are deviously simple. This inherent simplicity has led many companies into thinking that the codes they generate online are ready to use on any medium. This often means that QR codes are not as successful as companies would hope, which could damage the reputation of the codes and their usefulness. In an effort to remedy this problem, PRINT2D, a mobile website and designer barcode…

5 QR code techniques that encourage consumer engagement

12/30/201112/30/2011 Jesse Collins

QR codes have come a very long way since their original use as a car part tracking solution, and their purpose is continuing to expand with the growing penetration of smartphones that have the ability to scan them for various outcomes. Marketers can provide consumers with any number of different forms of interactive experience that can help to spread a message and boost sales at any time of day or night, no matter where the device user may be. Among the various QR code opportunities that have been discovered so…

Three stages of mobile marketing, Part III: An industry professional’s point of view

05/27/201105/21/2011 Stephen Vagus

Augme Technologies, a leading mobile marketing firm, recently attended the Mobile Marketing Strategies Summit in San Francisco, California. The company has been making a name for itself in the emerging mobile marketing industry through the use of QR codes. We got it touch with Augme’s Nancy Urena, hoping to get some insight on how the company is leveraging the codes in their business. How are you implementing QR codes in your marketing campaigns? Augme’s philosophy is that QR codes can be utilized as a multi-modal solution that allows users immediate…