People are paying so much attention to texting and so little attention to real life that one city has taken action. Antwerp, Belgium, has become the latest city to join into the trend of protecting its residents who have a smartphone addiction by creating text walking lanes that are meant to keep people from wandering into dangerous situations when they fail to glance up at the real world while they are texting. This may sound as though it is a silly thing to do, but texting while walking has become…
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McDonald’s to launch mobile commerce projects in Belgium
McDonald’s makes a move on mobile commerce McDonald’s has been experimenting with mobile engagement recently. The company has been adorning food packages with QR codes in an effort to connect with mobile consumers more effectively. Mobile commerce has now caught the attention of the fast food corporation and it plans to begin testing a new NFC-based payment service in Belgium in 2014. McDonald’s will be working with Seamless, a Swedish mobile payments firm, for this initiative. Seamless to support new mobile commerce venture Seamless has partnered with the Bpost Bank…
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