According to recent research, when it has been overdone, this location based advertising flops. Among the largest trends in location based mobile marketing is the use of beacon technology and, as has been the case with nearly every other form of smartphone based advertising, there is a right way and a very wrong way in which to use this method. A recent study has shown that overusing beacon messaging can have a devastating impact on a campaign. Beyond that, the research also found that there is a very fine line…
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Mobile marketing program featuring smartphone alerts launched by Hillshire Brands
The Chicago based company has partnered with a marketer to launch a push advertising campaign. Hillshire Brands, out of Chicago, has now launched a brand new mobile marketing push that involves the use of push alerts for the users of favorite shopping and food apps. The company has rolled out the smartphone based ad campaign through a partnership with the inMarket firm. It has also been working with the BPN media buying agency. The result has been a mobile marketing campaign based on an in-store beacon program that alerts shoppers…
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