Is it the end of the QR code or have we just begun?

QR Codes check in

Online marketing and media solutions company bieMEDIA has predicted that the end of QR codes is on the horizon. The codes, which have gained acclaim from marketers all over the world, may be made obsolete by mobile visual searches. bieMEDIA claims that these visual searchers are more convenient for consumers and provide a more dynamic experience. In an effort to see this prediction come to fruition, bieMEDIA has invested in Mobile Acuity, a developer of visual search applications for mobile devices. With a single, large investment, bieMEDIA has become the…

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Christmas shopping season sees notable increase in mobile payments from barcodes

Mobile Shopping

Mobile payments throughout the holiday shopping season broke a number of important records according to many large retail chains. Many have reported that the heart of the reason that so many people started using their mobile devices to make purchases was because of the increasing use of barcode scanners that allow them to rapidly make price comparisons online so that they could find the least expensive offer, and buy it right away. John Lewis, a large retail store chain in the United Kingdom, has reported that the number of visits…

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System ID creates customizable QR codes to help businesses stand out amongst competitors

QR Codes check in

System ID, a company specializing in RFID solutions for businesses around the world, is pushing the boundaries of what QR codes are capable of by creating a new version of the code that maintains the visual aesthetic but improves functionality overall. The company has also found a way to improve the appearance of the codes for those wanting a more visual experience with their marketing campaigns. Using the Reed-Solomon error correction method, System ID has been able to change 30% of a QR codes appearance without interfering the its embedded…

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Dairy Queen injects interactivity in new fundraising campaign for the Children’s Miracle Network

Dairy Queen QR Code Campaign

When it comes to raising money for a good cause, mobile technology can be used to great effect. Dairy Queen will be incorporating QR codes into their latest fundraising campaign hoping to take advantage of the widespread use of smart phones and other mobile devices. The company will be using the codes for their 2011 Miracle Treat Day, a campaign that will turn every Dairy Queen in Canada into a fundraising center for the Children’s Miracle Network. Mobio Technologies, a mobile marketing solutions firm based in Vancouver, Canada, is providing…

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Campaign to target mothers using Quick Response scanning technology

Young America, a nursery and youth furniture manufacturer, has taking its first steps into the mobile marketing realm by implementing QR codes on all its point-of-sale materials. The company has opted to use the technology as a real-time solution for customers and as a means to connect with them more directly. The initiative is planned to roll out in full force at the end of this month. A report by Millennial Media suggests that smart phone use among mothers is increasing at a rapid rate and is still a virtually…

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