A new survey released by MGH Modern Marketing, a full service marketing agency, shows that enthusiasm for QR codes is at an all time high. The codes have displayed their prowess at content distribution since they began seeing extensive use in the U.S. nearly two years ago. Originally developed in Japan, few thought the codes would catch on like they have. Thanks to the widespread use of mobile devices, the codes are now becoming a cornerstone of marketing. MGH’s survey shows that 70% of smart phone users have used, or…
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Who will win over consumers and marketers alike?
As the field of mobile marketing becomes ever more diverse, new applications are emerging that seek to dethrone the powerful QR codes. Barcode data matrixes have proven themselves to be revolutionary tools for advertisers seeking to engage an audience becoming increasing enthralled with mobile devices. As the devices become more technologically advances, barcodes must adapt in order to keep up with progression. Despite the emergence of newer barcodes, QR codes have shown their perseverance and won’t be going anywhere without a fight. Recently, Google put a halt to their use…
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