banking industry mobile marketing Archives

Smaller banks and credit unions face broadening mobile banking gap

02/14/2012 L. Green

The most recent report issued by Javelin Strategy & Research has identified a broadening gap between the adoption rates of mobile banking at smaller banks and credit unions, and that experienced by much larger banks and financial institutions. The data from the research firm showed that among regional and community banks, only 21 percent of consumers are adopting mobile banking. Similarly, only 15 percent of consumers are using mobile banking at credit unions. Comparatively, 37 percent of the customers of very large financial institutions are adopting the behavior. Banking using…

Trends in banking technology that will be important to the mobile environment this year

01/07/2012 John Montgallo

As budgets for IT begin their rebound, Bank Systems and Technology (BS&T) has created a list of the trends that they expect will shape the way the bank technology industry will look over the next year and beyond. Over the last few years, the budgets for bank IT have remained essentially flat. As the financial and economic crisis took hold, the industry saw an overall tightening of belts. However, 2011, brought the first signs of an ease to that strain on bank IT executives, as they began to see some…