This generation isn’t using phones as a payment method as much as others, but another use is growing When it comes to demographics using mobile wallets the most, the majority of people wouldn’t think that Baby Boomers would be in a top category. That said, when it comes to one specific behavior, they’re participating quite a bit. It’s true that this isn’t the top generation for using mobile payments Still, there are far more features available through mobile wallets than making payments by tapping a smartphone at a checkout counter.…
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Baby boomer phone service gets a special discount from T-Mobile
The service provider is seeking to draw a specific demographic of wireless customers through new savings. T-Mobile is seeking to use baby boomer phone service discounts in order to appeal to that targeted consumer demographic. Over the last three years, the company has used this type of strategy to draw more new wireless customers than all its rivals combined. The provider’s current customer base is heavily weighted toward younger urban demographics. In order to help close the gap in its customer base, T-Mobile has introduced new baby boomer phone service…
Read MoreWearable technology may enhance physical strength of an aging population
Though we’ve hardly reached the level of Iron Man, the most recent exoskeleton tech could make someone stronger. At the moment, the most common forms of wearable technology are worn on the wrist in the form of fitness trackers and smartwatches, or even on the face as smartglasses and headsets, but a new type of exoskeleton tech is now suggesting that simple devices could one day be worn in order to boost physical strength. The design of those wearables would be such that they would use an individual’s own muscle…
Read MoreExperts recommend that businesses not ignore Boomers’ money
According to experts in mobile marketing, businesses are wasting their money by focusing exclusively on younger customers while building their campaigns, instead of targeting older demographics which have more money to spend. Businesses have become so attached to the idea that young people are the ones who use their mobile devices most frequently that they are entirely missing out on the most rewarding marketplace, the Baby Boomer generation, which has significant amounts of disposable cash just waiting to be spent. Managing Director Steve Downes, from Juice Digital, which is the…
Read MoreHealth care reform may be improved by using mobile devices
A firm called Deloitte has released an Issue Brief in which they have outlined the ways in which health care reform can benefit from the use of smartphones and other mobile devices, helping to enhance the patient experience and to decrease some of the current health care costs. The report explained that if the mobile device, such as the phone, could be used in order to obtain information and use electronic health records, it has the potential to “analyze aggregate data to activate mobile, patient-specific output such as medication reminders,…
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