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Audi launches its own augmented reality platform

05/22/201305/21/2013 Stephen Vagus

Audi sets sights on augmented reality Audi may be best known for its vehicles, but like most other automakers it is not only interested in designing luxury cars. Honda, for instance, has its hands in a vast array of technological endeavors while its competitors pursue interests in renewable energy, space flight, and even geo-engineering. Audi has adopted a strong interest in augmented reality, believing that the technology is well suited for creating highly interactive digital experiences. Instead of relying on third parties to develop such experiences, however, Audi has developed…

Augmented reality gains ground in the auto industry

03/15/201303/13/2013 John Montgallo

Augmented reality could be a new feature for future vehicles Augmented reality is typically seen as an effective marketing or entertainment tool. The technology is able to bring digital content to life, allowing smartphone and tablet users to experience this content wherever they are. In both marketing and entertainment, augmented reality has won acclaim because of its ability to superimpose digital content over the real world environment. This capability of the technology has caught the attention of the auto industry, with many automakers believing that augmented reality could be very…

Augmented reality for vehicle safety

12/22/201212/22/2012 Stephen Vagus

Augmented reality gaining traction in the auto industry Augmented reality is a dynamic technology with vast potential. The technology is most often used in marketing and entertainment, providing consumers with access to digital content that can be superimposed over the real world. Consumers have praised augmented reality for the engagement it can offer and this has encouraged marketers and those in the entertainment industry to put more focus on the technology. Augmented reality can be used for much more, however, and may soon become one of the best safety features…

Pioneer shows off augmented reality device for cars

10/20/201210/20/2012 Stephen Vagus

Augmented reality gaining traction in auto industry Pioneer, a Japanese maker of automotive navigation systems, was in attendance at the CEATEC 2012 event in Japan where it showcased its use of augmented reality in a heads up display for a car. The company has extensive experience in the realm of augmented reality and vehicles and believes that the technology could unlock a new generation of navigation devices for the auto industry. Automakers too have shown interest in augmented reality, adding momentum to Pioneer’s efforts. Pioneer device provides drivers with digital…

NFC technology could be a boon for car thieves

07/09/201207/09/2012 Jennifer Goula

Auto industry begins to see repercussions from use of NFC technology NFC technology may be a new addition to the marketing and commerce industries, but this is not the case with the auto industry. Automakers have been making use of NFC technology since its debut in 2004. The technology is often used as a form of contactless entry or engine starter for luxury vehicles. The auto industry has continued its use of NFC by introducing the technology to a new generation of keys and keychains. These keys are equipped with…