Forrester Research outlines mobile behaviors of Australians

Australia Mobile Commerce

Forrester has released the results of its most recent research which shined some light on the mobile behaviors of Australian consumers, and outlined the primary usage segments that will allow businesses to get the most out of their mobile marketing and m-commerce. The report containing the results was entitled “Mobile Telegraphics: Australian Online Shoppers” and it both identified the kind of mobile consumers in the country and made suggestions for companies who would use this information to improve their mobile campaigns. Among the mobile trends highlighted in the document are:…

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ANZ Bank and Visa report that NFC powered mobile payments in Australia are not up to snuff

Australian Mobile commerce Trends

In early March, ANZ Bank, a major financial institution based in Australia, partnered with credit giant Visa launched a trial that would test the interest in NFC-based mobile payments in Australia. The trial area included Sydney and Melbourne, which had previously shown promising levels of interest in the technology. NFC chips were given to participants in the trial and enabled smart phones to interact with proximity card readers. Both ANZ Bank and Visa had high hopes that the trial would be a resounding success, but as the trial comes to…

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