Cabcharge reaches milestone with mobile commerce system Mobile commerce is generating a great deal of hype and, in some sectors, may begin replacing cash transactions. Cabcharge, an Australian company that develops payment technologies for taxis, believes that physical currency will be a thing of the past because of mobile commerce. In 2008, the company signed a deal with VeriFone, an international producer and developer of electronic payment systems. This deal brought 20,000 electronic payment terminals to Australia. Cabcharge has announced that it has reached a significant milestone in the use…
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Augmented reality campaign launched by Destination New South Wales
Tourism agency utilizes augmented reality to connect with foreigners and natives alike Australia’s Destination New South Wales tourism agency has launched a new marketing campaign that makes use of augmented reality. The tourism agency has chosen augmented reality because of its interactive features. This interactivity has won the technology the acclaim of the marketing industry as a whole. Advertisers are beginning to make use of augmented reality to connect with consumers who have been on the lookout for more chances to engage in dynamic digital content. Interactive technology gaining ground…
Read MoreNFC mobile application from TechnologyOne finds its way into Australian government
NFC app could help make government operations more efficient TechnologyOne, a maker of business-to-business software for the government, education, health and community sectors, has launched a new NFC mobile application that aims to improve the performance of Australian government workers. The application leverages NFC technology to enable government workers to attain the information they may need to conduct their jobs more efficiently. The NFC mobile application is currently slated for use in the Tablelands Regional Council in Queensland and the Sutherland Shire Council in New South Wales. iCouncil to provide…
Read MoreAustralian shopping centers gets plastered in QR codes
Melbourne Central adopts QR codes to promote retailers QR codes are making their way to the Melbourne Central shopping center in Australia, where they will be used to sell a variety of products. Retailers located at the mall are expected to embrace the codes, which will be plastered at various locations throughout the shopping center. The codes will enable consumers to find information concerning particular brands and their products, as well as make purchases of these products from the smart phones or other mobile devices. Popularity of codes in marketing…
Read MoreParraSync application beats out competitors to take home award
Parramatta’s mobile payment system considered a revolution for commerce A small suburb in Sydney, Australia, has managed to win an award for its mobile wallet initiative, beating out staunch opposition from Google and the country’s Commonwealth Bank. The suburb of Parramatta has developed its own mobile payment system called ParraSync. The system can be used with physical payment cards as well as smart phones and other mobile devices. Both mediums must be equipped with NFC chips in order to conduct mobile payments. The system has been singled out for its…
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