The prime minister is using mobile technology as he runs for president of the country. Kenyan Prime Minister Raila Odinga has announced that he is using mobile marketing in the form of augmented reality through Aurasma, in order to help to boost his campaign for president of the country. There are now over 100 different countries that are using Aurasma’s services and technology. Although QR codes were widely used in campaigns during the American presidential election, Kenya is leading the way by taking mobile technology a step further in…
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Augmented reality special edition to be released on “Far Cry 3” covers
Three successive publications in the U.S. will let fans interact with printed magazine pages. Leading gaming and technology media property producer, Future US, has announced that it will be releasing three special edition augmented reality covers for “Far Cry 3” in a row, which will give fans the chance to get more out of the experience through the use of their smartphones. The covers will be on PlayStation: The Official Magazine, Official Xbox Magazine, and PC Gamer. Each of those three magazine print covers will feature cutting edge augmented reality…
Read MoreeOne PLUS application revealed by Entertainment One
eOne PLUS to bring augmented reality to entertainment industry Entertainment One (eOne) has announced its partnership with leading augmented reality platform Aurasma. Through this partnership, eOne will launch a new mobile application called eOne PLUS. The application is designed for consumers in North America and will be available to both iOS and Android mobile devices. eOne PLUS will make use fo augmented reality to provide users with interactive digital content that will be superimposed over a real world environment. Application to provide users with digital content for films and TV…
Read MoreAugmented reality education in Canada
Augmented reality education gaining ground Augmented reality has gotten a lot of attention recently for its uses in gaming and entertainment. The technology is often used to provide consumers with engaging experiences that are meant to focus their interests around certain products or activities. Indeed, this is one of the major features of augmented reality that has proven attractive to technology companies like Google. Augmented reality has more practical uses, however, as exhibited by students at the Calgary Science School in Alberta, Canada. These students are drawing more attention to…
Read MoreTelefonica launches augmented reality marketing campaign
Augmented reality marketing finds favor with Telefonica Telefonica, Spain’s largest broadband and telecommunications provider, has embraced augmented reality in the hopes of revitalizing its marketing endeavors. Augmented reality has managed to gain a great deal of acclaim in the marketing world because of its ability to engage consumers. Those making use of augmented reality marketing campaigns have been met with success, as the products being promoted through such campaigns have received high levels of exposure. Telefonica believes that augmented reality marketing will help the company appeal to a new generation…
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