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Augmented reality used by Canadian University students for nostalgic experience

02/16/201302/14/2013 Julie Campbell

augmented reality maple leaf gardens canada

The legendary Maple Leaf Gardens has been digitally recreated through the use of AR technology. A team of five students from Ryerson University in Toronto, Canada, have used an augmented reality app in order to recreate the experience of the former Maple Leaf Gardens and its best moments throughout history, for the visitors of its current location. The building is the site of the previous home to the city’s NHL and NBA teams, among others. The base of the experience was constructed using Aurasma, the British photo recognition software that…

Augmented reality will change the way the publishing world operates

12/15/201212/15/2012 John Montgallo

The entire industry could be revolutionized through this cutting edge mobile technology. Augmented reality is still in its infancy, but it is starting to make its way into mobile marketing and products that attract the use of consumers. Apps that use the technology are starting to make its use far more commonplace. A number of different companies are coming up with their own unique angles to using augmented reality, providing apps with a series of different types of features and possibilities. Among them, Aurasma is currently leading the market, though…

Holiday Inn London launches augmented reality campaign ahead of the 2012 Olympic Games

03/15/2012 Jorge Gonzalez

Holiday Inn London is claiming the title of world’s first augmented reality hotel. The expansive hotel chain has teamed with augmented reality developer Aurasma to launch the Holiday Inn Olympic STAY YOU Campaign. The campaign brings together some of the British athletes that will compete in this year’s Olympic Games, which will be held in London. Holiday Inn is preparing for the event by giving those visiting the country to view the Olympics a chance to see Olympic athletes in their own rooms. These will only be digital representations, of…

In the wake of the Mobile World Congress, Aurasma continues to make waves in the tech world

03/05/201203/05/2012 Sam Lambert

The Mobile World Congress has come and gone, but the technology community around the world is still buzzing with what developers showed off during the conference. Like many similar events last year, the star of this year’s show was augmented reality. Acclaimed AR developer Aurasma was able to garner a great deal of attention during the conference by proving the concept that augmented reality could be used anywhere as true. The company showed off the various ways that the technology could be used, none of which relied on lighting, special…