QR Code Press

Aurasma augmented reality application aims to inject some practicality into the industry

12/29/2011 John Montgallo

Aurasma, an augmented reality development company, has developed a new AR feature that brings a bit of practicality to the technology. Augmented reality has long existed as a novelty that has been used by the marketing industry as a way to catch the attention of consumers. As the technology grew in popularity, this trend continued. Now, Aurasma is looking to prove that augmented reality has very practical uses, and has focused its sights on the do-it-yourself market. The company has developed a new augmented reality application for Apple and Android…

Mazda adopts augmented reality for new marketing campaign

11/26/201111/26/2011 Stephanie Beck

Japanese automaker Mazda is taking a step into augmented reality with a new marketing campaign. The company has long fought to be on the cutting edge of technologies and believes that augmented reality is the next step in marketing and, on a larger scale, consumer engagement. Mazda’s new campaign can be found in magazines such as Wheels, Men’s Health and Fishing World. Each ad will feature an augmented reality video that can be activated by a smart phone. The auto industry has become enamored by augmented reality recently. The technology…