Mercedes-Benz has joined the growing number of automakers that are developing mobile augmented reality applications. Automakers are showing interest in the technology because it opens up a new avenue of consumer engagement. Because of the widespread use and ownership of smart phone, the mobile application market has proven to be more than just a passing fancy for consumers. Today, companies not developing mobile apps may be missing a major opportunity. The manufacturer has developed an app for the iOS and Android platforms that allows smart phone users to take virtual…
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Ford launches augmented reality app to let consumers test drive the new 2013 Focus
Ford has joined the ever increasing number of automakers adopting augmented reality for their marketing efforts. Ford is ramping up the promotional campaign for their new 2013 Fusion model and has chosen augmented reality as a way to engage mobile consumers. Earlier in the year, Japanese automaker Toyota adopted the technology to promote their new vehicle. Ford is keen to do the same in order to stay competitive in an industry growing more technologically advanced. The automaker has launched a new mobile application that utilizes augmented reality to let consumers…
Read MoreLayar launches new app to help augmented reality become more consumer friendly
Augmented reality can be incredibly complex. So much so, that mobile applications using the technology can be fairly daunting to consumers. Layar, an AR developer based in Amsterdam, is looking to get consumers more comfortable with the technology and has launched a new app that will do just that. The new app, called Stiktu, allows consumers to get hands on experience with augmented reality content and share this content with their friends on any social network. Layar’s initial app, which shares the name of the company, continues to be wildly…
Read MoreNike’s Catch the Flash campaign a big hit in Austria
Acclaimed footwear maker Nike has launched a new augmented reality campaign in Vienna, Austria. The campaign is a new take on the virtual scavenger hunts that have been growing in popularity recently. Using a mobile app provided by Nike, participants were tasked with finding 50 “flash runners,” each clad in highly reflective jackets. Each runner was assigned a number, which was stitched into their jacket that was only visible in the flash of a camera. The campaign, called Catch the Flash, is one of the most successful augmented reality campaigns…
Read MoreAmusement industry begins to adopt augmented reality to help grab the attention of consumers
Innovation is an important part of the amusement industry. With theme parks being a target for family vacations, ensuring that these families stay entertained is of the utmost importance. As technology grows more advanced, new ways to entertain audiences are being born. Kudan, an augmented reality development company based in the UK, has been lending its services to the amusement industry in the hopes of expanding the use of augmented reality technology throughout the sector. Given that AR is a highly interactive and immersion technology, its value to the amusement…
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