Tag: augmented reality youtube

Starbucks to launch new augmented reality campaign for Valentine’s Day

Stephen Vagus
Augmented Reality App

Valentine’s Day is coming and Starbucks is gearing up for a new augmented reality campaign. The famed coffee company launched their Cup Magic mobile application last year for one of their first AR campaigns and the app will be used for their latest initiative. The company has plans to release a series of Valentine’s Day-themed cups that contain virtual experiences that can be unlocked through the use of a smart phone. The Magic Cup app is available for both iOS and Android mobile platforms. When viewed through a smart phone…

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Augmented reality used to mark expansive interactive theme park in South Korea

Stephen Vagus
Augmented Reality Video7

Augmented reality has established itself as a powerful new technology in the realms of gaming, marketing and entertainment. The technology has come a long way in the decades since it was first developed and now more companies and organizations are adopting it with open arms. In South Korea, the technology is getting a lot of attention for how it is being used in a new project. D’strict, an interactive technology company, has constructed the world’s first 3D theme park in Seoul, South Korea, called Live Park. Live Park is comprised…

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Aurasma and Bandai partner to bring augmented reality to toy packaging

John Montgallo
Augmented Reality Video6

Aurasma, a world leading augmented reality developer, has partnered with Bandai, a leading toy manufacturer, to create more engaging packaging for a number of popular toy lines. Each package will contain its own augmented reality experience specific to the toy that it holds. The digital content can be accessed by smart phones equipped with the Aurasma mobile augmented reality browser, which uses the mobile device’s camera to recognize the content. Aurasma believes that this new approach will be a bit hit with kids as it takes the toys out of…

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Doctor Who augmented reality game from WowWee makes an appearance at London’s Toy Fair 2012

Sam Lambert
AppGear Video Augmented Reality Mobile games

WowWee, a designer of innovative high-tech entertainment products, is attending the Toy Fair 2012 convention this week in London, UK. The company is showing of a number of new mobile games for smart phones, some of which make use of augmented reality. The most popular game the company has showcased this week is their new Doctor Who game that is part of the company’s AppGear line. This is not the first time The Doctor has found himself in a video game, but it is the first time his game has…

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Mercedes-Benz introduces new augmented reality system called DICE

John Montgallo
Augmented Reality Video5

This year’s Consumer Electronics Show in Las Vegas, Nevada, may have come to an end, but people are still talking about the innovative products they saw at the event. Augmented reality made a strong showing at the show, with many developers showing off their latest social media and marketing products that use the technology. Mercedes-Benz offered a different approach to the technology that did not involve using augmented reality in marketing at all. At the event, the automaker introduced their new Dynamic and Intuitive Control Experience, livingly referred to as…

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