Ravensburger’s new augmented reality maze to debut at the American International Toy Fair in New York City

Augmented Reality Games

Ravensburger, makers of high quality puzzle games, has announced the launching of a new line of interactive puzzles that uses augmented reality to put players into the game itself. The first of these new games is called Electronic Labyrinth, which will be available for iOS mobile devices. The game seeks to provide a unique experience to consumers by allowing them to traverse the virtual world. Ravensburger has plans to release a number of augmented reality games and believes that technology to be the future of gaming entertainment. The company will…

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Starbucks to launch new augmented reality campaign for Valentine’s Day

Augmented Reality App

Valentine’s Day is coming and Starbucks is gearing up for a new augmented reality campaign. The famed coffee company launched their Cup Magic mobile application last year for one of their first AR campaigns and the app will be used for their latest initiative. The company has plans to release a series of Valentine’s Day-themed cups that contain virtual experiences that can be unlocked through the use of a smart phone. The Magic Cup app is available for both iOS and Android mobile platforms. When viewed through a smart phone…

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Augmented reality used to mark expansive interactive theme park in South Korea

Augmented Reality Video7

Augmented reality has established itself as a powerful new technology in the realms of gaming, marketing and entertainment. The technology has come a long way in the decades since it was first developed and now more companies and organizations are adopting it with open arms. In South Korea, the technology is getting a lot of attention for how it is being used in a new project. D’strict, an interactive technology company, has constructed the world’s first 3D theme park in Seoul, South Korea, called Live Park. Live Park is comprised…

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Doctor Who augmented reality game from WowWee makes an appearance at London’s Toy Fair 2012

AppGear Video Augmented Reality Mobile games

WowWee, a designer of innovative high-tech entertainment products, is attending the Toy Fair 2012 convention this week in London, UK. The company is showing of a number of new mobile games for smart phones, some of which make use of augmented reality. The most popular game the company has showcased this week is their new Doctor Who game that is part of the company’s AppGear line. This is not the first time The Doctor has found himself in a video game, but it is the first time his game has…

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Bodymetrics announces augmented reality fitting room for Consumer Electronics Show

Augmented Reality Video3

Augmented reality is likely to be a big hit at this year’s Consumer Electronics Show in Las Vegas, Nevada. Several companies have already announced how they will be showing off the technology at the event. Many are attempting to bring more practicality to the technology, which has been used extensively as a gimmick for marketing campaigns. Bodymetrics, makers of body-mapping technologies, has announced that it too will be showing off its new augmented reality project at the conference. The company has teamed with PrimeSense, an Israeli technology company, to make…

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