Tag: augmented reality video

Augmented reality reading program met with success in California

Stephanie Beck
Augmented Reality Video

At one California school, a new interactive reading program is having big results. The Lorena Falasco Elementary School in Los Banos, California, has been using a reading program developed from Logical Choice Technologies, a developer of education technology, and the initiative has been a big hit with the children at the school. Principal Jane Brittel believes that the program is having such a positive impact on students because it uses augmented reality as a way to tech. The program is called Letters Alive and is one of the first augmented…

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Microsoft shows off their new augmented reality mirror called Holoflector

Stephen Vagus
Holoflector Demo

Microsoft is currently working on a new type of augmented reality system that could change the way people see themselves. The famed technology company showed off a series of prototypes this week at the Microsoft TechForum event in Redmond, Washington, for their new augmented reality mirror called the “Holoflector.” While the name may sound a little corny, the technology behind the system is the true star. Microsoft claims that their system is one of the most advanced AR systems and was eager to show off how it worked. The Holoflector…

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BLIPPAR LAUNCHES “BLIPP TO BUY” OFFERING FOR BRAND AND MEDIA OWNERS

Guest Post
Augmented Reality Video2

*Video demonstrates how Blippar and augmented reality works. New service enables m-commerce through augmented reality technology – Follows successful trials with major brands including Tesco, Aer Lingus, Clinique and IPC Media 27th February 2012: Blippar is announcing the launch of a major new service, called Blipp to Buy, for brands and media owners that want to use its image recognition platform. Blipp to Buy is a whole new way for brands to diversify their revenue streams and capitalize on the potential of mobile commerce via image recognition and augmented reality…

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Guiding Light mobile application can help people find their way with the use of augmented reality

Stephen Vagus
Augmented Reality Video1

In an effort to make augmented reality slightly more practical, researchers from the Massachusetts Institute of Technology’s Media Lab have developed a new application that uses the technology to help people find their way around buildings. The Media Lab’s Jae-Woo Chung created the application, called “Guiding Light,” as well as an accompanying badge that can be worn or posted on a surface. The badge contains magnetic sensors that the application can pick up on using the camera of a smart phone. Through the eyes of a smart phone, the badge…

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Augmented reality continues to send ripples of innovation through the world of art

Jorge Gonzalez
augmented reality video

Blurring the lines between the physical and digital worlds is becoming an interest for artists. In an effort to break new artistic ground, many have turned to augmented reality, hoping that the technology will help them achieve their aim. Thus far, artists using augmented reality have seen a great deal of success. Artists Annica Cuppetelli and Cristobal Mendoza have been using the technology for some time and have recently launched a new project that aims to push the boundaries of what people know about art. The project is called Nervous…

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