Augmented reality bridges the gap between the digital and physical worlds through new clothing line

Augmented Reality T Shirt

Augmented reality has been creeping ever so slowly into the fashion world. Earlier this year, British retailer Topshop introduced a virtual fitting room that made use of the technology. This idea has spread to other retailers and is fast becoming one of the more alluring novelties to come to the world of retail fashion. AR fitting rooms are relatively easy to set up as they are run on Microsoft’s Kinect platform. A new clothing line is emerging, however, that seeks to inject augmented reality into the clothing itself, allowing wearers…

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