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Augmented reality market set for strong growth

08/05/201308/03/2013 L. Green

Augmented reality continues to gain momentum Augmented reality is beginning to play a strong role in numerous industries. While the technology has been restricted to the entertainment and marketing sectors for some time, it is beginning to see use in education, health care, construction, and several other fields. As augmented reality becomes more popular, its market value is increasing dramatically. A new report from Markets and Markets, a market research firm, predicts the growth that the augmented reality and virtual reality market will see in the coming years. Report predicts…

Augmented reality investments slated for major growth

07/10/201307/08/2013 Jennifer Goula

Augmented reality and technology Shopping trends

Augmented reality to experience strong growth in coming years Augmented reality is beginning to attract major attention as its capabilities become more understood. The technology has faced many challenges in the past, but is quickly becoming an ideal way to engage consumers in a dynamic fashion and provide them with highly interactive experiences that cannot be found through other technologies. A new report from ABI Research suggests that augmented reality is poised to see major investment growth in the coming years as more companies put higher value on this technology.…

Wearable augmented reality field is heating up

05/01/201304/29/2013 Stephen Vagus

augmented reality shoes (image not actual technology)

New challenger approaches for Google’s augmented reality glasses Google has been the dominating name in the augmented reality eyewear field for the better part of a year. The company’s Project Glass is not short of competition, but many of the wearable augmented reality systems being developed by its competitors are not likely to hit the market before Glass does. That is, of course, with the exception of Telepathy One, a new augmented reality system developed by Japanese entrepreneur Takahito Iguchi. Telepathy One may actually be the first wearable augmented reality…

Augmented reality come to Playboy magazine images

02/08/201302/06/2013 John Montgallo

The Layer technology and AR app is designed to bring the pics to life. The Netherlands edition of Playboy magazine has just announced that it will be working with the Layar augmented reality app in order to give the print product a new and high tech twist. This new partnership between the two companies may mean that the AR features may become regular. The print magazine industry is a struggling one due to the drop in subscriptions and the increase in the number of people who prefer digital content. Playboy…

Qualcomm CEO snubs augmented reality glasses

01/19/201304/13/2014 Jorge Gonzalez

Qualcomm moving away from AR glasses Qualcomm is one of the largest companies in the mobile space currently. The company is responsible for a wide range of technologies that go into the most famous mobile devices currently available on the market. Qualcomm recently adopted a strong focus on augmented reality technology, spurred by consumer demand and the growing interest its competitors have been showing the technology in recent years. Qualcomm’s leading augmented reality platform, called Vuforia, has been the crux of many advances in the realm of interactive technology, but…